Born Juan Francis Estrada in Los Angeles, California. Attended Loyola High School and received his BA from UCLA in early 90's. As a boy he was fascinated with cinema and storytelling which inspired him to pursue a career in the entertainment industry. Since then, he has written and produced several short films that have played at various film festivals, including Angelo (2000) and Space Banda (2001) amongst others. He also co-produced the feature films Fright Club (2006) and GB: 2525 (2009), which premiered at the 2009 San Diego Latino Film Festival. Estrada also co-wrote and produced the Spanish language thriller Unknowns (2012) .