Buy It Now

JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon’s exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.

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Created By
Status	Returning Series
Original Name	Buy It Now
First Air Date	October 30, 2024
Last Air Date	December 11, 2024
Seasons	1
Episodes	13
Episode Runtime	0min
Language	English
Original Language	English
Production Countries	United States of America
Production Companies	Amazon MGM Studios Studio Lambert
Networks	Prime Video Amazon Freevee

S01E13

The Panel Find Their Haven in the Woods

Host JB Smoove welcomes Goop founder and Oscar winner Gwyneth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 entrepreneurs. An uplifting way to camp, an earth-friendly beverage accessory, a splash-proof toilet tool, and a portable comfort accessory compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

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